Western Riverside Waste Authority
End of the Line for Waste Campaign
Western Riverside Waste Authority are the public body responsible for the treatment of waste collected from homes across South West London. Part of their responsibility is to increase recycling and increase the ‘quality’ of what waste is left over, done through various means but principally through communications.
Launched initially to run for six months, the End of The Line for Waste campaign targeted millennials with messages around single use plastic and organic waste disposal.
Mixing social media with outdoor advertising and experiential events, the campaign exceeded reach targets and was extended to include TV advertising and further social media campaigning.
Services provided:
- Campaign development
- Digital content
- Social Media
- TV advertising
- Vox-pop videos
- Experiential marketing
- Branded merchandise
