Mobius Insight

Thought leadership

 

Mobius works at the forefront of environmental behaviour change communications around the world.

Our work places us amongst the very people whose behaviours we seek to change, often in some of the most socially and sometimes politically challenging regions on earth. It’s an experience that affords us a unique insight into what really works, what delivers lasting change – not just fulfilment of the brief.

It’s an insight that we are pleased to share, publishing thought leadership papers, conference participation and press contributions.

Downloads

2021 Case Studies: A look back at a selection of projects we undertook in 2021. Download.

Graphic Design in Behaviour Change Communications: A paper which explores the importance of design in behaviour change communications. Download

Four Commonalities of Behaviour Change: This paper explores the evidence behind the presence of four common denominators in behaviour change regardless of context or location. Download

Communications and Awareness Raising: An excerpt from the World Bank’s Knowledge Gap in Solid Waste Management publication. Download

 

 

 

Press and Media

We are regularly called upon to provide expert commentary for print and broadcast media on topics relating to recycling, environmental behaviour change, advertising and other related subjects. Stephen Bates is an accredited expert for the BBC and makes regular broadcast contributions.  Below are a list of recent appearances and contributions.

  • BBC TV (National ‘Breakfast’): Behavioural Change to increase recycling participation;
  • BBC TV (Regional News: Look North): Public engagement to address recycling contamination
  • ITV News: Importance of public participation in local recycling services.
  • BBC Radio On-air commentary into the policy conflcits surrounding the call for a reduction in single-use plastic and existing energy recovery facilities.
  • LARAC: (2017 – ongoing): Monthly articles on behaviour change within the UK Local Government sector.
  • ReVolve Magazine: Stakeholder and Public Engagement. Article for ReVolve Magazine, published by WasteMINZ, New Zealand;
  • Novinite (Bulgarian News Agency) Syndicated TV interview: “Communicating the issue of waste”
  • Broadcast media. BBC 5Live (Simon Mayo), Panel debate with Daily Mirror editor on recycling.
  • Press article: Love your council. Love recycling. Greener Living magazine.
  • Broadcast media. BBC 5Live (Matthew Bannister) – Recycling panel debate. 1m reach.
  • Broadcast media. BBC Radio 4. Studio interview (You and Yours show) – alternate week collection.
  • Press article: Engaging Communities. The Loop.
  • Press article: Communicating Alternate Week Collection. MRW.
  • Press article: Galvanizing political support and accessing new communication channels. CIWM Journal