United Nations

Creating global visibility for the Plastic Waste Partnership

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In 2019, UNEP, under the Basel Convention, inaugurated the Plastic Waste Partnership.

A platform that enables the galvanisation of governments, businesses, civil society, academia and NGOs around the world to develop ideas as to how to address the problem and then transition those ideas into tangible, meaningful actions.

Mobius were appointed to develop their Communication Strategy and Brand Identity.

The nature of any partnership is that all partners be given the opportunity to contribute to the development of the institution of which they are part. By the time we started this task, there were over 250 of them with whom we needed to engage.

From a series of workshops and brainstorming sessions emerged the insight we needed to craft a comprehensive communication strategy and brand identity that will help to give the Plastic Waste Partnership the visibility in needs on the global stage to achieve positive change.

Services provided included:

  • Communication strategy
  • Brand development
  • Graphic design
  • Implementation plan
  • Capacity building

 

“This goes beyond a communication strategy. It has helped to define who we are and the vital role we all play in tackling the issue of plastic pollution.”

Susan Wingfield
Secretariat of the Basel, Rotterdam, and Stockholm Conventions