London Borough of Redbridge

Like many urban areas, Redbridge suffers from fly-tipping. Mobius were appointed to develop a campaign to address the issue and the first thing we did was abandon the phrase ‘fly-tipping’ in favour of Illegal Dumping.

We developed the campaign to use a mix of OOH advertising sites, mobile billboards and a paid-for social media campaign.

To accommodate high diversity across the target area, campaign materials were published in eight languages and featured representation from the predominant ethnic groups.