Brand Strategy
Shaping perceptions and emotions
Your brand is the tangible and intangible values people associate with your organisation and your message. It defines the emotions stakeholders have about who you are and what you do. Everything you say and do affects your brand. And we do mean everything.
A strong brand can command impenetrable loyalty. It can act as an immovable barrier to minimise or even prevent new competition in the market. It can enable you to charge more for the same product and increase the value of the business beyond the normal calculations of profit and loss. And for public institutions, it can sustainably improve communication efficiency and impact.
Developing a strong brand is not an abstract or theoretical concept. Like quality, branding needs a process driven approach, developed and delivered over time that covers all the elements that affect the experience people have of your products or organisation. The process of brand building involves defining the impression you want to make, understanding what you can influence (and what you can’t) then putting into place the plans necessary to influence the development of your brand in the right direction.
Mobius has developed a unique, proven six-step approach to developing your brand strategy.
Brand VISION
Establishing the singular, driving purpose of the organisation, defining the virtues of its products or services and the benefits offered beyond the obvious functionality.
Brand MISSION
Articulation of the means by which the Brand Vision is delivered. We define the actions and processes needed, setting them out in a way that’s understood and deliverable.
Brand CHARACTER
Character defines the emotions people feel. We shape the characteristics of the organisation to influence how people feel about you, your message and your products.
Brand IDENITY
The tip of the communication iceberg! The tangible and visual means through which the vision, mission and character is communicated; name, logo, colours, advertising style, tone-of-voice and more.
Brand ASSETTS
A toolkit of communication assets – ready to go accompanied with guidelines and the rules of usage maintaining visual integration of your brand regardless of where it is being used or who is responsible for using it.
Brand MANAGEMENT
We ensure staff are indoctrinated into the vision and mission. We develop the management plans that will ensure holistic application of your brand. We’ll empower you and your team to maximise the impact your brand can deliver.
“Mobius were instrumental in shaping how we defined our brand. Their approach enthused our staff to levels that have demonstrably benefited how we are perceived in the market”
Mark Chesney. Founder and CEO G4G Energy